Course Overview: Purpose and overall structure of the digital marketing course: This digital marketing course focused on teaching both the theoretical and practical aspects of modern digital marketing. Throughout the semester, the course explored topics such as digital marketing strategy, digital consumer behavior, search engine optimization (SEO), social media marketing, email marketing, web analytics, and … Read more
Key metrics introduction (User acquisition, Page Views & Unique Page Views, Demographic details) In this analysis, Google Analytics 4 (GA4) was used to evaluate the performance of the website Operation Odyssey. Three key areas were examined: user acquisition, page views, and demographic details. User acquisition identifies where website traffic originates, allowing marketers to evaluate which … Read more
Positive Review Analysis Review collection Describe what you will do: I collected positive reviews from Google Maps related to GNC to understand customer satisfaction and positive experiences with supplement products such as Alani Nutrition. Highly Satisfied Service in Singapore: I mostly order online supplements from them, the delivery, packaging is top notch. Further they make … Read more
Negative Review Analysis Review Collection Describe what you will do: -I collected negative reviews from Google Maps related to Hershey’s Chocolate World to identify customer dissatisfaction and areas for improvement. “My husband and I went to Chocolate World today. We purchased one of the bundles, which they push really hard. It was okay overall, although … Read more
Information needed Describe what you will do and what prompt you use: -To create an accurate customer persona for Reese’s, I will identify key demographic, behavioral, and psychographic characteristics of typical customers. I will use ChatGPT to generate this persona based on general market knowledge of confectionery consumers. Prompt used: “Create a detailed customer persona … Read more
Customer Persona Information needed: -To create an accurate customer persona for Alani Nutrition, I need the following information: • Target age range.• Gender focus (if any).• Income level.• Lifestyle habits.• Fitness level (beginner, intermediate, advanced).• Goals (weight loss, energy boost, muscle gain, general wellness).• Pain points (low energy, lack of motivation, unhealthy snacking, etc.).• Buying … Read more
Balancing a demanding career with personal wellness is not easy. Many busy professionals juggle meetings, deadlines, workouts, and personal responsibilities every single day. Maintaining consistent energy levels without relying on sugary beverages can feel challenging. That is why low-sugar energy drinks are becoming the smarter choice for health-conscious professionals. Traditional energy drinks often contain high … Read more
Name: Jordan Miller. Age: 28. Occupation: Office coordinator at a healthcare facility. Goals: Staying properly hydrated throughout the day while maintaining a healthy lifestyle. Looks for convenient, reliable bottled water that fits easily into workdays, workouts, and travel without the added sugars or flavors. Challenges: Jordan is cautious about water quality and dislikes bottled water … Read more
Name: Alex Martinez. Age: 23. Occupation: College student majoring in business; part-time barista. Goals: Enjoying affordable, satisfying snacks during study sessions, movie nights, and social hangouts. Actively looks for treats that are familiar, comforting, and consistently enjoyable without needing much thought or consideration. Challenges: Alex tries to manage a limited budget and occasionally worries about … Read more
Name: Emily Carter. Age: 25. Occupation: Marketing Assistant for a protein snack company; fitness and wellness enthusiast. Goals: Maintaining a steady and energetic schedule for work without consuming large amounts of sugar or overly harsh energy drinks. Wants products that support an active, healthy lifestyle while still having good flavor and texture to them. Challenges: … Read more