Name: Jordan Miller.
Age: 28.
Occupation: Office coordinator at a healthcare facility.
Goals: Staying properly hydrated throughout the day while maintaining a healthy lifestyle. Looks for convenient, reliable bottled water that fits easily into workdays, workouts, and travel without the added sugars or flavors.
Challenges: Jordan is cautious about water quality and dislikes bottled water brands that feel overly processed or environmentally irresponsible. Price and availability also matter, especially for everyday consumption.
Personality: Jordan is practical, health-conscious, and routine-oriented. Prefers brands that feel trustworthy, natural, and familiar. Values simplicity and consistency and is loyal to brands that meet their expectations without the unnecessary extras.
