Name: Alex Martinez.
Age: 23.
Occupation: College student majoring in business; part-time barista.
Goals: Enjoying affordable, satisfying snacks during study sessions, movie nights, and social hangouts. Actively looks for treats that are familiar, comforting, and consistently enjoyable without needing much thought or consideration.
Challenges: Alex tries to manage a limited budget and occasionally worries about overindulging in sugary snacks. While health is a consideration, convenience and taste often outweigh the nutritional concerns when choosing a treat.
Personality: Easygoing, social, and nostalgic. Enjoys brands that feel fun, recognizable, and culturally relevant. Follows modern entertainment, memes, and food brands on social media and is drawn to products that feel iconic, indulgent, and reliable.
